LAST CHANCE TO SEE YOUR FAVOURITE FRIDAYZ LIVE ARTISTS WARM UP BEFORE THE TOUR WITH BWS?
Same vibe, new name. RNB Fridays presents: Fridayz Live
This November, the Southern Hemisphere’s biggest party returns to Australia with one of its biggest line-ups yet. After a two-year hiatus, the RNB Fridays Live brand has evolved to Fridayz Live for its fifth instalment, featuring 10 of the biggest names performing classic hip-hop, RNB and party hits from the ‘90s to now. The Melbourne date is already sold out and other cities aren’t far behind.
Now the party just got bigger, with BWS and the NEW fruity beer ‘Mosey’ coming on board as a major tour partner offering fans the opportunity to get up close and see some of their favourite artists warm up before the main show in an exclusive Soundcheck Party.
The Soundcheck Party will see artists on the Fridayz Live line-up rehearse on stage, with 30 lucky attendees in each market front and centre, all whilst enjoying a selection of food and beverages thanks to BWS and their new fruity beer Mosey.
Following the Soundcheck, winners will receive a Fridayz Live merch pack and be escorted to the Platinum Floor standing section to enjoy the main event.
The development of the new ‘fruity beer’ category with Mosey as one of the launch brands, sees this category launch to engage a new audience of beer drinkers. With the strength of the throwback economy and music nostalgia with Gen Z, the partnership with Fridayz Live music and artists created a compelling environment to create a moment of music celebration and product in hand with Mosey.
Matt Gudinski, Chief Executive at the Mushroom Group said: “We’re thrilled to be partnering with BWS for Australia’s Biggest Party, Fridayz Live in 2022. This exclusive preshow experience will give fans the opportunity to get the party started early and catch some of our artists in an intimate setting before the real show kicks off!”
Anna Webster, Head of Marketing from BWS Said: “We’re excited to celebrate the launch of new Mosey Fruity Beer by partnering with the amazing Fridayz Live concert experience, and to have given fans an exclusive opportunity to win tickets to the BWS Soundcheck party.”
To enter, all BWS customers had to do is purchase a 4 pack of Mosey Fruity Beer in their local BWS store and head to www.bwsmosey.com.au to enter.
Competition closes 11:59pm tonight!
Event goers will also be able to trial the full range of Mosey Fruity Beers in Passionfruit, Lime, and Blueberry at select Fridayz Live events across the country with some exciting on ground activation opportunities exclusively reserved for BWS App holders within the events.
The partnership is currently live in BWS stores across the country until 25th October 2022 and will go on the road with the Fridayz Live National tour this November.
The partnership
Working with Mushroom Creative House, specialist partnership agency White Noise Agency and BWS Media Agency Carat the team have been able to turn a functional client brief around one of the biggest category product launches into a truly integrated campaign
Beyond the exclusive sound check party BWS will be enhancing the on-ground experience for music fans with a BWS express lane, incentivising BWS APP holders onsite, along with social and experiential activations.
Key contributors:
BWS Client: Lisa Packwood
BWS Media Agency: Christian Fox
Creative agency: Mushroom Creative House
Partnerships Agency: White Noise Agency
Fridayz Live tour promoter: Illusive presents
About Fridayz Live
Fridayz Live will hit Melbourne, Perth, Adelaide, Brisbane and Sydney for one night only this November. Don’t miss out as tickets will be snapped up quicker than you can drop it like it’s hot.
Illusive Presents, Frontier Touring and the Hit Network, powered by McDonald’s present the Fridayz Live class of 2022: Macklemore, TLC, Akon, Craig David (Mel/Per/Ade only), Ashanti, Jeremih (Bri/Syd only), Shaggy, Jay Sean, Dru Hill, Lumidee, Havana Brown, YO! Mafia and hosted by Abbie Chatfield & Fatman Scoop.
About BWS
Since 2001, BWS have made it their mission to become the most convenient bottle shop in the country. With over 1,400 stores across Australia and an app (BWS on tAPP), locals can now order ahead for free pick up in store or get drinks delivered from store to door within an hour (check BWS’ online store locator for delivery areas). The BWS team is passionate about local and goes to great lengths to curate a range that’s tailored to the tastes of the locals, so their customers don’t have to – how convenient.
About Mosey
Beer has had a complete makeover with Fruity Beer, a new category of flavoured beer, now available in BWS stores across the country. This innovative new style will challenge everything you thought you knew about beer, and is set to be this summer’s hottest drink.
Delivering a whole new flavour experience for people who love beer, and changing the game for those who don’t, the Light, zesty, and flavourful Mosey Fruity Beer comes in a trio of fruit flavours – Blueberry, Passionfruit, and Lime.
About Mushroom Creative House
Mushroom Creative House is a creative agency and production house; one of 25 companies that make up the Mushroom Group. Originally created to service the wider Mushroom Group companies, Mushroom Creative House began its life as two designers in a small room off a corridor creating band artwork and tour posters. Thanks to the wider group connections and its standard and consistency of output, Mushroom Creative House grew quickly, and now delivers output from music videos (The Avalanches) to live events (concepting and creative directing the entertainment for the AFL Grand Final) to broadcast TV (The Sound) to festivals (Sugar Mountain), to strategic partnerships (AAMI, Telstra, Qantas), to documentaries (in development), to experiential and branded content (Bonds, Bacardi, Spotify, lululemon, Menulog).
